Natural Products Marketer Podcast
Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.
Podcasting since 2023 • 46 episodes
Natural Products Marketer Podcast
Latest Episodes
How Independent Retailers Win With Testing & Trust with Deleo de Leonardis
What if the label isn’t telling the whole truth—and your reputation is on the line? In this episode, we sit down with Deleo de Leonardis, Co-founder and CEO of Purity-IQ, to unpack the hard realities of private label and white label, why...
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Season 3
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Episode 6
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55:51
The Next Generation of Natural Retail with Brian Mosser
What happens when mentorship, grit, and a love for community collide? Brian joins us to share how a summer job at a natural products store became a 20‑year journey to ownership—and how that path is shaping a smarter, stronger future for indepen...
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Season 3
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Episode 5
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1:01:37
Partnerships That Drive Traffic and Sales
Growth doesn’t always come from bigger budgets; it often comes from better neighbors. We share a step-by-step case study of how a local retailer climbed from a 12% year-over-year decline to a 12% gain by running just two partner-led events per ...
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Season 3
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Episode 4
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44:49
Choose Trust Over Trends: Building Natural Retail That Lasts with Liza Docken
Aromatherapy can be more than a pretty scent—it can be a reliable wellness tool and a powerful retail differentiator. We sat down with Pranarōm’s national educator, Liza Dawkins, to unpack how safety, sourcing, and smart training turn essential...
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Season 3
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Episode 3
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58:44
How Retailers Can Use Programmatic Ads with Dan Kraus
Search is slipping, social buries links, and great employees aren’t browsing job boards. That’s the new reality for natural products retailers, and it’s exactly why we’re leaning into programmatic ads and geofencing to reach both customers and ...
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Season 3
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Episode 2
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47:22