If you sell supplements or natural products and you market online, you can’t assume you’re “too small” for regulators to notice. We sit down with compliance expert Asa Waldstein to map the real enforcement trends we’re seeing, from FDA warning ...

What if the label isn’t telling the whole truth—and your reputation is on the line? In this episode, we sit down with Deleo de Leonardis, Co-founder and CEO of Purity-IQ, to unpack the hard realities of private label and white label, why...

What happens when mentorship, grit, and a love for community collide? Brian joins us to share how a summer job at a natural products store became a 20‑year journey to ownership—and how that path is shaping a smarter, stronger future for indepen...

Growth doesn’t always come from bigger budgets; it often comes from better neighbors. We share a step-by-step case study of how a local retailer climbed from a 12% year-over-year decline to a 12% gain by running just two partner-led events per ...

Aromatherapy can be more than a pretty scent—it can be a reliable wellness tool and a powerful retail differentiator. We sat down with Pranarōm’s national educator, Liza Dawkins, to unpack how safety, sourcing, and smart training turn essential...