Natural Products Marketer Podcast
Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.
Natural Products Marketer Podcast
Latest Episodes
What Retailers Need to Know About Probiotics with Nikita Austen
Most people buy probiotics like they buy shampoo: grab the brand they recognize and hope for the best. But probiotics are living microorganisms, and the difference between “works” and “waste of money” often comes down to details most labels don...
Compliance For Natural Products Marketing with Asa Waldstein
If you sell supplements or natural products and you market online, you can’t assume you’re “too small” for regulators to notice. We sit down with compliance expert Asa Waldstein to map the real enforcement trends we’re seeing, from FDA warning ...
How Independent Retailers Win With Testing & Trust with Deleo de Leonardis
What if the label isn’t telling the whole truth—and your reputation is on the line? In this episode, we sit down with Deleo de Leonardis, Co-founder and CEO of Purity-IQ, to unpack the hard realities of private label and white label, why...
The Next Generation of Natural Retail with Brian Mosser
What happens when mentorship, grit, and a love for community collide? Brian joins us to share how a summer job at a natural products store became a 20‑year journey to ownership—and how that path is shaping a smarter, stronger future for indepen...
Partnerships That Drive Traffic and Sales
Growth doesn’t always come from bigger budgets; it often comes from better neighbors. We share a step-by-step case study of how a local retailer climbed from a 12% year-over-year decline to a 12% gain by running just two partner-led events per ...