Renee Southard's journey from battling personal health challenges to becoming a successful entrepreneur and advocate in the natural products industry is nothing short of inspiring. Her story, rooted in her own struggles with allergies and the q...

Unlock the secrets of success in small-scale retail with Alina and Lauren, the inspiring co-owners of Mastel's, as they share their journey of transforming an 800-square-foot natural products store into a beloved local hub in Minnesota. Discove...

What happens when a career in litigation and pharmaceuticals leads to a groundbreaking natural health venture? Meet Tina Anderson from Just Thrive Health, who takes us on her remarkable journey from the courtroom to the world of gut health and ...

Discover how Brenda Watson's personal health struggles with autoimmune issues in the 1980s became the catalyst for a groundbreaking career in the natural products industry. Brenda shares her journey from traditional medicine to the healing powe...

After 30 Years of DSHEA, is this regulation meant to protect the natural products industry or keep us from moving forward?In this 90-minute panel discussion brought to you by SENPA and the Natural Products Marketer team, you'll learn: <...

Could the key to disrupting the natural products industry be as simple as embracing naivety and rapid prototyping? Join us in an enlightening conversation with Mike Maddock, our guest who will be speaking at the upcoming SOHO Expo event in Orla...

We've covered one year of interviews with the top marketing and business experts in  and out of the Natural Products Industry.From Ryan Sensenbrenner to Peter Murane, we've been armed with tales of disruptive branding and innovativ...

In this episode, we sit down with Teri Hoffman to talk about market research, who reveals how the largest companies orchestrate product launches. We navigate a thought-provoking discussion that balances the precision of hard data with the nua...

Our guest Seth Spears was a homeschool consultant who became a digital marketing whiz and now flourishes in the natural products industry. He discusses his transformative journey, merging personal passions with professional pursuits, including ...

When every dollar spent on email marketing brings a staggering $45 in return, it's no wonder Tina and Amanda are ecstatic to share our latest discoveries in crafting emails that truly resonate with audiences. This isn't just about promotions; i...

Most natural products customers are women. But Peter Murane with MOX Skincare is here to shake things up. As a visionary who transitioned from the corporate world of Clorox to the natural products industry, Peter, alongside the brilliant Ben Fu...

Unlock the secrets to revolutionizing your natural products business with email marketing strategies that are anything but conventional.  We've meticulously crafted five ingenious strategies to not only grow your email list but to nurture ...

Venture into the heart of the natural products industry with co-founder of Save Naturally, Billy Jones. Join us for an episode where Billy sheds light on product demonstrations, his company's innovative cost-savings platform, and why he champio...

Peel back the layers of creating a trust-rich website, using storytelling to captivate your audience, to climb the search engine ranks, and craft a social media presence that truly engages with customers. Today your hosts will take you through ...

Chris Sorensen from INFRA joins us to reveal the hidden depths of independent natural food retailers. Discover the real score on pricing and experience, which could very well outshine giants like Whole Foods. Chris's unique journey from graphic...

Find the secrets to becoming the go-to destination for natural products in your local area! In our latest podcast episode, we look at the competitive world of natural products retail. We start with a deep dive into local digital marketing.<...

Unlock the secrets to nurturing customer loyalty and trust with the expertise of marketing guru John Jantsch. This episode is a treasure trove of strategies for local retailers in the natural products industry, aimed at creating connections tha...

Unlock the potential of your brick-and-mortar store by harnessing the power of e-commerce, and discover how it could transform your business from local favorite to a global contender. Tina and Amanda are here to walk you through the expansive u...

Are you ready to uncover the secrets of running a successful natural products store from the insider's perspective? Join us as we delve into an enlightening conversation with our special guest, Cady Kuhlman, a passionate advocate for health and...

On this episode of the Natural Products Marketer…Ever wondered why your website isn't performing as well as you'd like? You're not alone! Today Tina and Amanda unravel the mystery of underperforming websites and expose the five c...

On this episode of the Natural Products Marketer… Are you a small-scale natural product retailer caught in the web of colossal competitors like Amazon and big box stores? Fret not! Our engaging chat with seasoned entrepreneur, Mi...

How to Pay for Marketing with Marketing...Could marketing strategies be the key to boosting your business? Today Tina sits down with co-host, Amanda Ballard to ruminate on how to make your marketing pay for itself. She detailed the powe...

On this episode of the Natural Products Marketer… What if you could unlock the secrets to a thriving business in the natural products industry? We sat down with industry veteran, Chase Ballard, who spilled the beans on his decade...

On this episode of the Natural Products Marketer… Tina walks through the website performance metrics you need to know to figure out why your website isn't working for your business. We walk through web...

On this episode of the Natural Products Marketer...Ryan Sensenbrenner, head of marketing for Enzymedica, talks about increasing foot traffic for your natural products business. You'll hear in-store marketing ideas, creating an ...