A personal tragedy transformed Kristina Hall's life when her father was diagnosed with stage four prostate cancer during her senior year of college. This devastating news sparked a journey into the world of nutrition and supplements as Kristina...

Imagine running your natural products business without the constant financial anxiety that plagues so many entrepreneurs. What if cash flow wasn't a mystery, and paying yourself was non-negotiable instead of an afterthought? That's the promise ...

Are you tired of letting perfectionism hold you back from achieving your business goals? This episode dives deep into the idea that striving for perfection can often lead to stagnation rather than success. Join us as we unpack the common challe...

Looking to revolutionize your retail strategy and create an unforgettable shopping experience? Discover the secrets of sensory marketing as Tina and Amanda explore how scents and music can transform consumer behavior in ways akin to a luxurious...

Discover how to transform your workplace into a sanctuary of safety, engagement, and productivity with insights from our special guest, renowned business writer and speaker Mike Michalowicz. Mike, known for his groundbreaking books like "Profit...

Join us for an enlightening conversation with Sarah Burden, a fervent advocate for natural supplements. Discover how a single pivotal encounter reshaped her views on health and beauty, fueling her passion for natural remedies. Sarah delves into...

Ever wondered how intuition can play a role in product selection for health stores? Join us in an enlightening discussion with Ed Jones from Nutrition World in Chattanooga, as he unravels his meticulous approach to curating high-quality product...

Unlock the secrets to mastering pricing strategies in the natural products industry with insights from our expert guests, Chase Ballard and Micah Corrigan. Discover how adopting MAP pricing as a standard can revolutionize your market approach a...

Unlock the secrets of dietary supplement regulations with our esteemed guest, Asa, a seasoned regulatory consultant with a background in clinical herbalism. Discover the intricacies of FDA oversight in the supplement industry and learn why the ...

Discover the secrets to thriving in the natural products industry with our special guests, Micah Corrigan and Chase Ballard. Dive into Micah's unique journey that began in the health food retail scene of Hawaii and led to his entrepreneurship i...

Renee Southard's journey from battling personal health challenges to becoming a successful entrepreneur and advocate in the natural products industry is nothing short of inspiring. Her story, rooted in her own struggles with allergies and the q...

Unlock the secrets of success in small-scale retail with Alina and Lauren, the inspiring co-owners of Mastel's, as they share their journey of transforming an 800-square-foot natural products store into a beloved local hub in Minnesota. Discove...

What happens when a career in litigation and pharmaceuticals leads to a groundbreaking natural health venture? Meet Tina Anderson from Just Thrive Health, who takes us on her remarkable journey from the courtroom to the world of gut health and ...

Discover how Brenda Watson's personal health struggles with autoimmune issues in the 1980s became the catalyst for a groundbreaking career in the natural products industry. Brenda shares her journey from traditional medicine to the healing powe...

After 30 Years of DSHEA, is this regulation meant to protect the natural products industry or keep us from moving forward?In this 90-minute panel discussion brought to you by SENPA and the Natural Products Marketer team, you'll learn: <...

Could the key to disrupting the natural products industry be as simple as embracing naivety and rapid prototyping? Join us in an enlightening conversation with Mike Maddock, our guest who will be speaking at the upcoming SOHO Expo event in Orla...

We've covered one year of interviews with the top marketing and business experts in  and out of the Natural Products Industry.From Ryan Sensenbrenner to Peter Murane, we've been armed with tales of disruptive branding and innovativ...

In this episode, we sit down with Teri Hoffman to talk about market research, who reveals how the largest companies orchestrate product launches. We navigate a thought-provoking discussion that balances the precision of hard data with the nua...

Our guest Seth Spears was a homeschool consultant who became a digital marketing whiz and now flourishes in the natural products industry. He discusses his transformative journey, merging personal passions with professional pursuits, including ...

When every dollar spent on email marketing brings a staggering $45 in return, it's no wonder Tina and Amanda are ecstatic to share our latest discoveries in crafting emails that truly resonate with audiences. This isn't just about promotions; i...

Most natural products customers are women. But Peter Murane with MOX Skincare is here to shake things up. As a visionary who transitioned from the corporate world of Clorox to the natural products industry, Peter, alongside the brilliant Ben Fu...

Unlock the secrets to revolutionizing your natural products business with email marketing strategies that are anything but conventional.  We've meticulously crafted five ingenious strategies to not only grow your email list but to nurture ...

Venture into the heart of the natural products industry with co-founder of Save Naturally, Billy Jones. Join us for an episode where Billy sheds light on product demonstrations, his company's innovative cost-savings platform, and why he champio...

Peel back the layers of creating a trust-rich website, using storytelling to captivate your audience, to climb the search engine ranks, and craft a social media presence that truly engages with customers. Today your hosts will take you through ...

Chris Sorensen from INFRA joins us to reveal the hidden depths of independent natural food retailers. Discover the real score on pricing and experience, which could very well outshine giants like Whole Foods. Chris's unique journey from graphic...